Please check for High Volume with low competition keywords, pick the best keywords and optimise on your Site.
Then build more High Quality Backlinks, which will improve ranking in Search Engines.
1. Open the Google Ads Account
2. Click on Ad groups
3. Click keywords in left page menu
4. To Inspect depending on the keywrd, click Search Keywords or Display/Video Keywords
5. Locate the cursor in the status column, it will show the reason for your ad disappearence in the search results.
Check your website mobile friendly score in the following link: https://developers.google.com/speed/pagespeed/insights/, clear the suggestions shown by this tool.
Mobile friendly score
Page speed
Text vs HTML ratio
validate HTML
only one H1 should be presented
Add Schema for highlighting data
URL should be short and sweet
update outdated content
The best tool for keyword research are keyword planner, SEMrush and ahref
Prefer keywords of high volume, low competition with low keyword difficulties.
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