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10 Pieces Of Advice For The Aspiring Marketplace Seller

Discussion in 'Marketplace Sellers' started by Zwielicht, Jul 31, 2018.

  1. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

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    Contrary to popular belief, simply submitting a marketplace thread is not enough if you want to run a successful marketplace thread. Sure, you can follow our rules, follow our marketplace content standards, offer a unique service, create an amazing design; but all of that will be for nothing if you don't plan for the success of your sales thread.

    Now, I've reviewed hundreds of marketplace threads. Some of these were approved, some of them got rejected, some of them flopped after approval, and some of them were successful after approval. I've gotten to the point where I can tell which threads are going to be poor performers in terms of sales just by reading the ad copy and by noting how the seller conducts themselves during the review.

    With that said, here are 10 pieces of advice for the aspiring marketplace seller.

    1. Enable Two Factor Authentication

    In fact, don't even think about submitting a marketplace thread until you do this. Two factor is a security tool that adds an extra layer of security to your account to prevent unauthorised users from accessing it.

    I want you to imagine this scenario: you spent several thousand dollars getting a sales graphic designed, a website set up, hiring staff; etc. You then spent a week or more going through the review process, got your thread approved, and you're ready to start selling on the forum. You log in the next day and... whoops, looks like someone figured out your password and now you're locked out of your account.

    If it sounds like I'm trying to scare you, it's became I am. Even if you don't plan on opening a marketplace thread, enable two factor regardless.

    2. Know Your Limits

    Some sellers have asked me to shut down their marketplace threads weeks after I approved them because they were receiving more orders than they could handle. Sure, this might sound like a dream come true for you, but it's not a good thing, not at all. You see, not only were these sellers fumbling around trying to fulfil more orders than they could handle, but by shutting their thread down, they're missing out on business they could've received had they properly anticipated and planned out their service.

    3. Price Your Services Reasonably

    Sellers often price their services too low, either because they don't understand the value of what they're offering or because they think it'll garner them more sales. When they price them too low, they end up getting more "el cheapo" customers who are more likely to chargeback, engage in scope-creep, or become entitled.

    On the flip side, sellers who price their services too high often find themselves dealing with fewer customers than they want, or in some cases, no customers at all.

    This is why it's important to find a good middle-ground by beta testing and researching your competitors. Speaking of which...

    4. Research Your Competitors

    Search the marketplace and identify who your competitors are. But don't just take note of the successful sales threads, look into what went wrong with the unsuccessful sales threads and avoid making the same mistakes. In other words, find out what they're doing, and then do better than them.

    5. Keep Your Ad Copies Concise

    As I stated in my marketplace content standards thread, make sure your sales thread is easy to follow and doesn't contain any redundant information.

    Below, I've included a common, yet simple layout based on some of the successful services that are currently in the marketplace

    Title
    Introduction
    Background Information
    Services/Products/Packages & Pricing
    Contact Details
    FAQ
    Refund Policy


    6. View Your Thread From The Perspective Of A Buyer

    To expound on keeping your marketplace thread concise, it's important to view your thread from the perspective of your potential buyers. For example, whenever I've browsed the marketplace as a buyer, I always look for the following in this order: what the service is, what makes it different, and how much it is.

    7. Add Reviews To The Main Post Of Your Thread

    But don't just add any old reviews to your thread, add reviews from trustworthy members. Of course, this isn't always possible when you first start your sales thread unless a trustworthy member happened to beta test it, in which case any reviews are better than no reviews.

    8. Avoid Fluff Words

    Want to stand out from the crowd? Don't use fluff words.

    While not prohibited on the forum, there are words and phrases that have become trite due to every Tom, Dick, & Harry using them to describe their products and services. It's gotten to the point where I roll my eyes every time I see another service being advertised as "premium quality" or "top notch".




    9. English

    Make sure the content in your thread isn't full of spelling and grammar errors. This is especially true if you plan on offering a content writing thread.

    Speaking of content writing sellers, I'm going to let you in on a little secret: native writers don't refer to themselves as "native". Let me tell you something, English is my first language, I was born and raised in California, I've lived in 3 different states, I've visited 7 different states; and not once have I ever heard anyone refer to themselves as a "native speaker". Even the immigrants don't refer to anyone over here as a "native speaker".

    10. Be Professional

    This means:
    • Don't refer to your customers as "bro" or "dear". I cringe whenever a seller calls me this.
    • Remain courteous.
    • Write in English. Don't write using text speak like some middle school kid trying to text his crush.
    • Know how to handle negative reviews.
     
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    Last edited by a moderator: Jul 31, 2018
  2. rabbitking

    rabbitking Elite Member

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    Respectfully, I'd have to say in person you would not hear "Native English Speaker" within the USA, but on a forum with
    a massive variety of content, you see "Native" applied to try to quickly distinguish a US/UK
    based agency from filler content.

    I've lived/travelled to 7 countries and you hear it internationally.
     
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  3. penblock

    penblock Jr. VIP Jr. VIP

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    Great post zwielicht. Super informative. This is hands down the best thread for me in the newbie guide section.
     
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  4. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

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    Interesting. I might have to tweak that section of the main post, although I was going based off my experience as a marketplace moderator. We usually get a lot of people trying to toss in the "Native English" claim, but only a handful of content writers have been allowed to keep it in lately (you were actually one of the sellers I let keep it in).

    Anyway, thanks for sharing your thoughts!
     
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  5. rabbitking

    rabbitking Elite Member

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    Sure, and you know I have a lot of respect for your insights into what people
    are trying to do in the marketplace. (I don't have that perspective.) If that many people are using "Native English" as a BS
    buzzword I might consider a change as well.

    It's funny you mention it because outside of BHW in our newsletters we don't say Native English content haha. I think everyone is
    looking to distinguish themselves in a single title. Thanks, Zwielicht.
     
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  6. Vybra

    Vybra Jr. VIP Jr. VIP

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    Great post, thanks for the info. Hopefully, I will become a marketplace seller one day. :)
     
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  7. Stavro

    Stavro Jr. VIP Jr. VIP

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    On the topic of "native English", I'd prefer to see a reference to the writer's country/dialect instead.

    I've bought several articles that claimed native English, but it turns out that they were native Nigerian English, or native Indian English, or full of British slang. Technically "native", but none were suitable for a middle-America audience.
     
  8. krishnaverma

    krishnaverma Jr. VIP Jr. VIP

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    Ok bro. :)
    P.S : I dislike it more than you. Some use such words even for mods. :)
     
  9. Angie828

    Angie828 Newbie

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    My ultimate goal is to be a marketplace seller. I will work hard at it, but this guide will be able to help me out quite a bit.
     
  10. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

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    Hey @Angie828,

    I'm glad to hear that you've found this guide useful! :)
     
  11. kras12

    kras12 Jr. VIP Jr. VIP

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    Thank you. This is really great tips for any future market place seller.
     
  12. powermadmatt

    powermadmatt Newbie

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    Thank you for the info! Just a question though, how would you recommend taking payment for services safely and securely (for both parties), Thanks for the info!
     
  13. BuildMoreLinks

    BuildMoreLinks Jr. VIP Jr. VIP

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    Paypal seems to be the most popular option, even if you like it or hate it.
     
  14. powermadmatt

    powermadmatt Newbie

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    Okay thanks, wasn't sure if there was some escrow service or something as part of BHW
     
  15. payal23j

    payal23j Jr. VIP Jr. VIP

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    In that you can just pay half of the amount before starting the work and rest when done. Either work with reputed members so they can't steal you because of infraction or shit list created by you. So you don't want to worry about payment. Here no one think to steal anyone as MOD are here to help you anytime with your payment fraud if you face any. But you have to be honest and use legal way to pay them.
     
  16. Lamelo Ball

    Lamelo Ball Registered Member

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    I'm not newbie but joined BHW a month back or so. I aspiring to sell on Marketplace someday. I wanted info. From my interaction with other members here and reading rules, it seems not just marketplace but the entire forum is strict about rules and regulations. Coming to the thread, I can say your post is very informative and provided much needed overviews. I have still some questions. Here are they.
    1. Does the marketplace allow to list blackhat/greyhat related products?
    2. Is there any time period for sales duration? Or it's forever?
    Please guide me. Thank you.
     
  17. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

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    The forum needs to have strict rules because the members here specialise in gaming algorithms and finding loopholes in rules. Even with the strict rules we have here, there are still members who try to find loopholes in the rules we have here.
    Yes, black hat and grey hat products are allowed, but only as long as the product/service doesn't violate rule 3.8 or the marketplace rules and content standards.
    Once your thread is approved, you'll have a full year before you need to pay a $30 marketplace thread renewal fee. If you choose not to pay this fee, your thread will be locked, but will still be publicly visible.
     
  18. gluglu

    gluglu Registered Member

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    It is a very informative guide
    I will put to practice your advice I hope I can be a marketplace seller
     
  19. Isaac Johnson

    Isaac Johnson Newbie

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    I'm sorry I'm a bit confused. In order to sell on marketplace do I need to upgrade my account or just become an established member who contributes to the community?
     
  20. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

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    You need to upgrade your account to Jr. VIP.