Contrary to popular belief, simply submitting a marketplace thread is not enough if you want to run a successful marketplace thread. Sure, you can follow our rules, follow our marketplace content standards, offer a unique service, create an amazing design; but all of that will be for nothing if you don't plan for the success of your sales thread. Now, I've reviewed hundreds of marketplace threads. Some of these were approved, some of them got rejected, some of them flopped after approval, and some of them were successful after approval. I've gotten to the point where I can tell which threads are going to be poor performers in terms of sales just by reading the ad copy and by noting how the seller conducts themselves during the review. With that said, here are 10 pieces of advice for the aspiring marketplace seller. 1. Enable Two Factor Authentication In fact, don't even think about submitting a marketplace thread until you do this. Two factor is a security tool that adds an extra layer of security to your account to prevent unauthorised users from accessing it. I want you to imagine this scenario: you spent several thousand dollars getting a sales graphic designed, a website set up, hiring staff; etc. You then spent a week or more going through the review process, got your thread approved, and you're ready to start selling on the forum. You log in the next day and... whoops, looks like someone figured out your password and now you're locked out of your account. If it sounds like I'm trying to scare you, it's became I am. Even if you don't plan on opening a marketplace thread, enable two factor regardless. 2. Know Your Limits Some sellers have asked me to shut down their marketplace threads weeks after I approved them because they were receiving more orders than they could handle. Sure, this might sound like a dream come true for you, but it's not a good thing, not at all. You see, not only were these sellers fumbling around trying to fulfil more orders than they could handle, but by shutting their thread down, they're missing out on business they could've received had they properly anticipated and planned out their service. 3. Price Your Services Reasonably Sellers often price their services too low, either because they don't understand the value of what they're offering or because they think it'll garner them more sales. When they price them too low, they end up getting more "el cheapo" customers who are more likely to chargeback, engage in scope-creep, or become entitled. On the flip side, sellers who price their services too high often find themselves dealing with fewer customers than they want, or in some cases, no customers at all. This is why it's important to find a good middle-ground by beta testing and researching your competitors. Speaking of which... 4. Research Your Competitors Search the marketplace and identify who your competitors are. But don't just take note of the successful sales threads, look into what went wrong with the unsuccessful sales threads and avoid making the same mistakes. In other words, find out what they're doing, and then do better than them. 5. Keep Your Ad Copies Concise As I stated in my marketplace content standards thread, make sure your sales thread is easy to follow and doesn't contain any redundant information. Below, I've included a common, yet simple layout based on some of the successful services that are currently in the marketplace Title Introduction Background Information Services/Products/Packages & Pricing Contact Details FAQ Refund Policy 6. View Your Thread From The Perspective Of A Buyer To expound on keeping your marketplace thread concise, it's important to view your thread from the perspective of your potential buyers. For example, whenever I've browsed the marketplace as a buyer, I always look for the following in this order: what the service is, what makes it different, and how much it is. 7. Add Reviews To The Main Post Of Your Thread But don't just add any old reviews to your thread, add reviews from trustworthy members. Of course, this isn't always possible when you first start your sales thread unless a trustworthy member happened to beta test it, in which case any reviews are better than no reviews. 8. Avoid Fluff Words Want to stand out from the crowd? Don't use fluff words. While not prohibited on the forum, there are words and phrases that have become trite due to every Tom, Dick, & Harry using them to describe their products and services. It's gotten to the point where I roll my eyes every time I see another service being advertised as "premium quality" or "top notch". 9. English Make sure the content in your thread isn't full of spelling and grammar errors. This is especially true if you plan on offering a content writing thread. Speaking of content writing sellers, I'm going to let you in on a little secret: native writers don't refer to themselves as "native". Let me tell you something, English is my first language, I was born and raised in California, I've lived in 3 different states, I've visited 7 different states; and not once have I ever heard anyone refer to themselves as a "native speaker". Even the immigrants don't refer to anyone over here as a "native speaker". 10. Be Professional This means: Don't refer to your customers as "bro" or "dear". I cringe whenever a seller calls me this. Remain courteous. Write in English. Don't write using text speak like some middle school kid trying to text his crush. Know how to handle negative reviews.