Backlinks won’t matter- google

goflyers · Nov 16, 2022

I follow the sentiment of the OP, although my take is a little more dark.

Google has built an AI system in which they have invested millions, and that AI system is learning from the web. It is learning how to write, how to chain together accurate information, and ultimately how to answer queries.

I believe that Google's goal is to no longer rely on our sites for information, but to generate the response to queries on their own in real time and present that to a user, surrounded by Adsense ads on their own separate article-style pages.

I am sure they will keep around commerce sites for shopping results, and local results for services, but "content" and "news" types of queries will be answered by them with their own content. They won't need to give that click to us anymore, and they keep WAY more ad revenue for their shareholders.

I do think Google still pays attention to backlinks because they reward sites that link to authority content and it is key to understanding context. But without relevance many links will just hold null value.

To me, backlinks are helping Google AI learn more quickly. They are still relevant, but as the OP said, that relevance is diminishing slowly but surely.

Does that mean give up? No, it means its time to start adapting to this new search engine reality. Become an SME in something meaningful and build an authority site that can't be ignored.

pixyer · Nov 16, 2022

PinguSpy said:
I clearly have no idea what Google wants anymore.

- high quality content / checked
- site speed / checked
- silo / checked
- mobile/desktop ux ui friendly/ checked
- 20-50 new high quality relevant links from high dr / checked

My site end up goes from #70 ranking > disappeared from search result. Facepalm*

While shitty websites, with shitty content and UI dominates pages 2-5

Maybe you spammed the backlinks anchor text, that would be one reason you disappeared from search results from that keyword. If you want send me privately your website url and I will check what could be going on.

phoenix9 · Nov 16, 2022

PinguSpy said:
I clearly have no idea what Google wants anymore.

- high quality content / checked
- site speed / checked
- silo / checked
- mobile/desktop ux ui friendly/ checked
- 20-50 new high quality relevant links from high dr / checked

My site end up goes from #70 ranking > disappeared from search result. Facepalm*

While shitty websites, with shitty content and UI dominates pages 2-5

It's because there are the difference of relevance and quality definition for google and every people.

You can call your website and backlinks "quality" but maybe "crap" for google.

This is why seo is fun. F*ck you google!

mrwnmero · Nov 17, 2022

sportsline said:
Been in my skype list, he sent me message and give 2 days boost free. I am curious where this traffic coming from but method working like a BOSS

Holup, is it just traffic? or did your website reach page 1 for a keyword? these are very different things.
Traffic blast can be done in 5 minutes.

Milagro · Nov 17, 2022

Following p

HiQ · Nov 18, 2022

RStar66 said:
Let me get this straight. You think you can sue Google for something they they explicitly say you should not do (buy links) in their webmaster guidelines, based on patents they have for their algorithm? Hahahahaha. Please let me know when you (or anyone else) sues them for this, as I would love to keep track of that court case.

This would be like a horse shoe maker suing Ford for making cars affordable enough that people started replacing horses with cars, basically almost destroying the demand for horse shoes. That is not how the world works my friend. The sooner you realize that, the easier it will be for you to adapt or die.

You seem to forget what Google's objective is. Google is a website that tries to get people off their website as fast as possible, by giving them the right answers to their questions (what the user searches). Therefor, Google returns the results that satisfies the user's needs. A.K.A. meets the search intent of the user. When shitty pages get into the top ten because they manipulated the ranking factors (buy links) and a page ranks momentarily in the top 10, once users click those links and immediately bounces back to Google because they result they clicked on was crap, what kind of signals do you think that sends to Google?

As much as "SEOs" and webmasters want to complain about Google, Google would not be the most popular search engine (by far, still having more than 80% of the search market) if they kept sending people to results that were not useful.

You can cry about it as much as you want, and you can even sue Google for devaluing links if you want to. But that won't stop the fact that Google has been devaluing links for the last couple of years and continues to do so. Just like comment spam does not work in 2022, that doesn't stop people from still using comment spam to try and gain rankings. The only thing is, they can keep trying to manipulate rankings with something that doesn't work as much as they want, it won't change the fact that it doesn't work. The same is starting to apply to links. Thus, if you are a link builder, link broker or link seller, the smart thing to do would be to stop complaining about Google adapting their algo, and simply to start working on generating your income in a different way. My suggestion to you would be to become a real SEO, and stop trying to sell "SEO services" that means very little to actual SEO any more. In ten years time you can either still be complaining about Google killing links as a ranking factor, or you can simply move into a different career path. It won't change what Google is clearly doing to their algo.

If you don't like it, start relying on other search engines and see how far that gets you.

Actually, Google started to abandon this archiving of links, and to be sure, try searching for your site links, for example https://,ddd,com, about 10% will appear, and also canceled links: or link:ddd,com

Yes, we know that Google has relieved its head of a lot of things, but there are those who work for it now, such as ahrefs and semrush. Yes, now it says backlinks do not mean anything, and I no longer need to archive them. There are those who provide them to me daily

I have been using the internet since God created it, a rule that Google or others cannot give up forever

Internet links linking each other

Google will not be able to break this thing unless you distribute the free subdomain to everyone and connect them in a private network and put every webmaster in his home

bananasubmarine · Nov 18, 2022

Google has an incentive to say that backlinks become less valuable, because it doesn't want you to do link building.

I also think that the value of links will be dependent on your niche. User metrics tell you if people like your content, but not the factual correctness, biases, etc.
For political and legal reasons - at least in some niches - google needs to provide factual correctness, neutrality, etc.

Maybe, if you're in a niche that's purely for entertainment (e.g., jokes, gossip, etc.) backlinks are therefore less important in the future. All that matters is that users like the content.
But I think backlinks stay very relevant in other niches and might become even more relevant over time with the rise of AI.

JSCode · Nov 18, 2022

There is nothing google can do for now, they keep on trying but nothing is going to happen anytime soon.

RStar66 · Nov 18, 2022

HiQ said:
Actually, Google started to abandon this archiving of links, and to be sure, try searching for your site links, for example https://,ddd,com, about 10% will appear, and also canceled links: or link:ddd,com

Yes, we know that Google has relieved its head of a lot of things, but there are those who work for it now, such as ahrefs and semrush. Yes, now it says backlinks do not mean anything, and I no longer need to archive them. There are those who provide them to me daily

I have been using the internet since God created it, a rule that Google or others cannot give up forever

Internet links linking each other

Google will not be able to break this thing unless you distribute the free subdomain to everyone and connect them in a private network and put every webmaster in his home

Google is not trying to stop links from being used on the internet. Jesus fucking Christ. They are saying that links as a ranking factor is losing value in their algorythm.

God didn't create the internet. Links as a ranking factor means less to Google's algorithm today than it did 10 years ago, or even just five years ago. If you deny that, it's probably just because you sell links and you are worried about losing the way you make money.

Google is not trying to break the internet. Google is stopping people from manipulating their algorithm. That's it. Not going to help to cry about it.

fb3003 · Nov 18, 2022

RStar66 said:
Google is not trying to stop links from being used on the internet. Jesus fucking Christ. They are saying that links as a ranking factor is losing value in their algorythm.

God didn't create the internet. Links as a ranking factor means less to Google's algorithm today than it did 10 years ago, or even just five years ago. If you deny that, it's probably just because you sell links and you are worried about losing the way you make money.

Google is not trying to break the internet. Google is stopping people from manipulating their algorithm. That's it. Not going to help to cry about it.

agree. also adding my 2 cents here: more and more I think backlinks from sites that get organic traffic will be the ones that get counted in future: sites with real traffic.

tryinsomething · Nov 18, 2022

Following. I think the backlinks is still very important but most peoples will use anyway uselles links

splishsplash · Nov 18, 2022

fb3003 said:
agree. also adding my 2 cents here: more and more I think backlinks from sites that get organic traffic will be the ones that get counted in future: sites with real traffic.

That's the oldest myth in the book.

Every whitehat SEO thinks links with traffic are magic.

They're not. It makes no difference.

First of all, Google doesn't "know" the traffic to a page. It knows how the rankings of a page on Google. They are not using chrome data to determine google rankings either. That's so incredibly problematic on so many levels it's not even worth going down that rabbit hole.

So if links with "traffic" are stronger, that means links from pages that rank for more keywords are stronger.

But why? What does the number of keywords that a page is relevant for, have to do with the power that page passes to another page? Think about that carefully.

If this REALLY was true, then the whole industry would be turned upside down. Homepage links would be worth nothing, and cheap guest posts on fake DR'd high traffic garbage sites would be making people a killing.

Imagine one site writes about the superbowl, and another writes about growing algae on mars.

Now imagine the algae article has links from nasa and other super strong sites.

It won't have anywhere near as much traffic as the article on the superbowl. So it won't pass any juice because it doesn't have much real traffic?

It just wouldn't work. It's a chicken and egg problem.

At the beginning, nothing ranks, nothing has "traffic". So what comes first? The links that pass juice because they have traffic, or the pages that rank and get the traffic, to pass that juice? The whole idea of traffic being a ranking factor is stupid.

What I will agree with is if you have a site with a lot of content, and it's mostly not ranking, then it's probably not a great site, BUT, you have to look at that content. A lot of sites don't rank because their content is just not targeted for things people are searching for. 90% of the web gets no traffic from Google.

Now, you know how much shit is on Google.. Do you think that the 90% that doesn't get traffic is worse than a lot of the crap that does?

No, of course not. The only difference is the pages getting traffic are crafted to rank on google.

I can assure you google is not ignoring the 90% of web pages that it just happens to not have any page 1 rankings for.

sapphirestar · Nov 18, 2022

Zombie Pop said:
I do believe that backlinks are already not as important as they once were (either that or some other metric changed in relation to how powerful a backlink is that I don’t understand).

Why would google rely on backlinks when they have all that chrome and analytics data about UX? I believe at some point in the future we will see backlinks becoming unimportant as a ranking factor.

I told the same thing a year ago, and no one believed me. I've ranked many websites with literally no backlinks. It's an AI era. Please move ahead, guys.

splishsplash · Nov 18, 2022

sapphirestar said:
I told the same thing a year ago, and no one believed me. I've ranked many websites with literally no backlinks. It's an AI era. Please move ahead, guys.

I could win a marathon barefoot if I enter the right marathon. That doesn't mean I'm going to win the Boston marathon barefoot..

No one said you can't rank without backlinks.

But believe me, as someone who works in this industry and sees the effects of links on sites. They help a *LOT*. There is absolutely no doubt. I see it on a weekly basis.

Try ranking for some big CBD terms without links and tell me how you get on.

sapphirestar · Nov 18, 2022

splishsplash said:
I could win a marathon barefoot if I enter the right marathon. That doesn't mean I'm going to win the Boston marathon barefoot..

No one said you can't rank without backlinks.

But believe me, as someone who works in this industry and sees the effects of links on sites. They help a *LOT*. There is absolutely no doubt. I see it on a weekly basis.

Try ranking for some big CBD terms without links and tell me how you get on.

I understand your point completely. What I wanted to say is that you can rank a website without backlinks if the keywords are less competitive, but for highly competitive keywords, Google has been checking some other metrics, and backlinks were one of the top 3 factors. In the future, it won't be the same. For ranking sites with such keywords, you should find some other way other than building quality backlinks. It won't be useful. Of course, I'm not talking about the changes Google is going to make in the next month, but very soon.

Asad Shafiq · Nov 19, 2022

Alexion said:
Are we going to ignore the fact that Google has been saying this at least for the last 5-7 years?
Only thing I understand is, in the last 7 years, backlinks had a tremendous importance and (some) people just ignored them thinking content does magic.

I agree with you, no doubt backlinks are still very important ranking factor. All the news floating related to the future of backlinks just misguide people. It still works, so we don't neglect it.

HiQ · Nov 20, 2022

RStar66 said:
Google is not trying to stop links from being used on the internet. Jesus fucking Christ. They are saying that links as a ranking factor is losing value in their algorythm.

God didn't create the internet. Links as a ranking factor means less to Google's algorithm today than it did 10 years ago, or even just five years ago. If you deny that, it's probably just because you sell links and you are worried about losing the way you make money.

Google is not trying to break the internet. Google is stopping people from manipulating their algorithm. That's it. Not going to help to cry about it.

Well, if you're speaking according to your knowledge, understanding, or whatever, I respect, but I'm so stupid I always need proof for everything this post started on November 5th I took a new domain and attached it to the world's largest shared hosting, blogspot ( i just connect the name to blogspot, and i made one post about selling something, put in some fictitious details, and walked away.

I put the blog's name not english meaning "Other Auctions", trying to appear under a well-known site in the world's countries with a name close to the original name. i never use names or tags in backlinks only direct links or random numbers or anything as you see

Screenshot 2022-11-20 at 11-57-13 Fastest Backlink Checker - Backlink Analytics by Semrush.png

RESULT IN 14 DAYS ;P

Screenshot 2022-11-20 at 11-55-33 7rajat.com Positions Organic Research.png

I got a keyword I never thought I'd get A gift from heaven,

meaning "countryname Auctions" !

Oh my God, this is a jump. I have to change from just an experiment to a serious money site.

What did i do for the newbie site?
The thing that sells my friends in the forum are backlinks for best prices,i did the same thing, but much, much stronger
( For information only: I do not sell backlinks )

And if I sold it what I did for this start-up site, it would be 1000 dollars, the least thing, so the friends in Black are wonderful and their prices are very wonderful and service for everyone.

my iPhone show the newbie domain on second page ;p

For those who ask what I did? In fact, on 6/11, I added a million backlinks of high quality but without any description or tags, just random links or numbers or porn words to get some organic traffic.

And the next day, also a million backlinks

So! what do you think?

HiQ · Nov 20, 2022

splishsplash said:
I could win a marathon barefoot if I enter the right marathon. That doesn't mean I'm going to win the Boston marathon barefoot..

No one said you can't rank without backlinks.

But believe me, as someone who works in this industry and sees the effects of links on sites. They help a *LOT*. There is absolutely no doubt. I see it on a weekly basis.

Try ranking for some big CBD terms without links and tell me how you get on.

My name is Bombo and I sell Tombo < What is this I have no idea

Yes my site

Bombo Tombo will be google's first with a half backlink, but we are talking about real keywords google liars told us "Mr Bombo" could be in the first result on the keyword casino eg no backlinks?

So we back for all " how google now or after 100 years or afterlife can rank mr bombo in casino keyword!
1 way if Google writers loses daily in bombo casino? maybe ,

laur.laurix · Nov 20, 2022

HiQ said:
My name is Bombo and I sell Tombo < What is this I have no idea

Yes my site

Bombo Tombo will be google's first with a half backlink, but we are talking about real keywords google liars told us "Mr Bombo" could be in the first result on the keyword casino eg no backlinks?

So we back for all " how google now or after 100 years or afterlife can rank mr bombo in casino keyword!
1 way if Google writers loses daily in bombo casino? maybe ,

Wtf I just read?

splishsplash · Nov 20, 2022

HiQ said:
My name is Bombo and I sell Tombo < What is this I have no idea

Yes my site

Bombo Tombo will be google's first with a half backlink, but we are talking about real keywords google liars told us "Mr Bombo" could be in the first result on the keyword casino eg no backlinks?

So we back for all " how google now or after 100 years or afterlife can rank mr bombo in casino keyword!
1 way if Google writers loses daily in bombo casino? maybe ,

This makes absolutely no sense at all.

RStar66 said:
Google is not trying to stop links from being used on the internet. Jesus fucking Christ. They are saying that links as a ranking factor is losing value in their algorythm.

God didn't create the internet. Links as a ranking factor means less to Google's algorithm today than it did 10 years ago, or even just five years ago. If you deny that, it's probably just because you sell links and you are worried about losing the way you make money.

Google is not trying to break the internet. Google is stopping people from manipulating their algorithm. That's it. Not going to help to cry about it.

No, as someone who sells links I am not in the slightest bit worried. It's almost comically laughable to be afraid of this.

There is NO ONE in any major niche who isn't spending major money on links.

This is just pure Google propaganda, like the "write good content" they've been preaching for 15 years.

I'll tell you what HAS changed.

Links alone, are no longer enough.

They haven't "devalued" links in the slightest. There's just other things that are important, that if you don't get right, links won't do shit for you.

Also, PageRank today is not what people think it is.

People use a set of seed sites to calculate a score from a link.

They calculate the shortest distance between the site linking to you, and seed sites and assign a score. They have weights and dampening factors applied based on certain attributes of the links and the juice sent to your page is a result of the sum of the shortest distance calculations.

It's something like this

∀ 1 ≤ i ≤ n , R i ⁡ ( s i ) = w i ; ( 7 ) ∀ 1 ≤ n , s i ≠ p ∈ P , R i ⁡ ( p ) = d ⁢ ⁢ max q → p ⁢ R i ⁡ ( q ) | q | out ⁢ w ⁡ ( q → p ) ; ( 8 ) ∀ p ∈ P , R ⁡ ( p ) = k_max i = 1 , … ⁢ ⁢ n ⁢ R i ⁡ ( p ) . ( 9 )

The old formula was

∀ p ∈ P , R ⁡ ( p ) = ( 1 - d ) + d ⁢ ∑ q ⁢ → p ⁢ R ⁡ ( q ) | q | out

Which is for all pages p, in the set P, the Page Rank, R of page p is 1 minus the dampening factor d of the page(where 0 < d < 1 ), plus, the dampening factor multiplied by the sum of the page ranks for the link q to p, multiplied by the absolute value of the q out factor.

Where the q_out factor is defined as an "out degree" of a specific page. Higher out degree = higher page rank.

I'm still studying the patent(https://patents.google.com/patent/US9953049B1/en). I'm going to write a more detailed analysis of it soon. I'm not sure on what the out degree is yet, but you can find out by searching for patents like this :-

"page rank" + "out-degree" site:https://patents.google.com/

They actually tell you everything in the patents. It's just not an easy read and you need to have at least a basic grasp of discrete math.

Backlinks won’t matter- google

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