Google Helpful Content Update: advice for website owners
In August 2022, Google launched Google Helpful Content Update - a new search
algorithm. Initially it is tested on English websites, however resources in other
languages will also be affected at a later stage. Read more on the update in the official Google blog.
We compiled several recommendations that can help you restore your website’s
ranking and avoid losing it in the future.
Don’t deviate from the main theme of the website
Website owners need to write their own content that is relevant to the website theme.
Digressing from the main topic is to be avoided. E.g. a website about legal aid won’t
fare well if gambling articles are included in the new update. That way you risk the
Personal experience is more important
Nowadays the key factor when ranking websites is the degree to which the described
experience is real, instead of key density. If it is a website or product review, it should
be true and supported by unique images and a personal opinion.
Reply to users’ questions in your articles
The content should completely answer the question of the user that visits the website.
There’s no need to include irrelevant information and digress from the main topic.
This will help the new algorithm improve your website’s ranking in the search results.
Do not reply to questions that have no answer
Google warns website owners of statements that are not true.
If you still decide to post such content, then make sure you point out to the user that
these are rumors or suggestions, not factual truth.
The main rule of the new update is so that website owners will post quality content.
It must satisfy the needs of users and provide answers to their questions.
There's no need to chase volume, in an attempt to outsmart your competitors,
purchase hundreds of key phrases or buy links. Simply create websites that help
users solve problems and Google will promote your website to the top search results.
Optimize your site for the Google Page Experience algorithm: advice and
In the process of promoting your website, you realize that every position is precious.
You rank lower than your competitor → less traffic → less leads → lower payouts.
The Google Page Experience algorithm was announced in 2020 and was released in
June 2021. Some webmasters still wonder how to optimize their website to the new
What does Google Page Experience analyze?
Google Page Experience evaluates webpages by the quality of interaction with the
user. The algorithm uses a new set of performance indicators to assess whether the
navigation on the website is convenient for users.
Indicators that affect Google’s evaluation:
Mobile device compatibility;
Core Web Vitals
The latter point consists of 3 metrics:
LCP – loading speed;
FID – the delay after the first interaction with the page and how the browser
reacts to it;
CLS – displays the degree to which the page layout “jumps” once fully loaded.
You need to consider all these points together to get a good rating during evaluation.
Recommendations for website optimization
1. Optimize your website to suit mobile devices and use Google Search Console to
find existing bugs;
2. Switch to an HTTPS protocol. To do that you need to install an SSL certificate;
3. Find loading speed issues using Google PageSpeed Insights and fix them;
4. Avoid pop-ups. They lower your assessment grade;
5. Use AMP and make sure it is configured correctly;
6. Use strong passwords, check for viruses, delete unnecessary flags, update
your CMS and don’t use outdated versions;
7. Check the website IP in spam databases, e.g. Spamhaus.
Page Experience is still not a deciding factor when it comes to website ranking.
Google still places in the top those pages that provide the best information, even
if UX is lacking.
Optimizing key indicators will help you outsmart your competitors and stand out.