Rajthepositivelife
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Here is a case study showcasing the impact of social signals on one of our customer's websites, The campaign is still ongoing, but I thought it would be useful to share the results.
Objective: To see the effect of social signals.
I won't reveal the exact domain, but here are some details,
Here's exactly what was done:
Impact:
Although the site was getting good traffic, but the traffic had become stagnant since many months. Social signals brought in new life to the traffic on the website !
There has been a jump of almost 9000 + visitors per month for 2 months in a row now !
From 31,896 visits in March, the website got to 43,369 visits in May !
The jump is in the visits from search results.
This is just another case study (just like some others shared here) that reveals that - Social signals do work and can help any website, since google has been giving a lot of emphasis on these lately.
Objective: To see the effect of social signals.
I won't reveal the exact domain, but here are some details,
- Domain is 2.5 years old , it is not an exact match domain.
- Regular SEO was done on domain from June 2011 till October 2012
- SEO was stopped after October 2012
- The traffic on the domain had become stagnant since July 2012 till March 2013 - to approx 29,000 to 32,000 visitors a month
- The domain has wordpress theme , has 150 + articles
Here's exactly what was done:
- Social Media campaign was started on 15th March, The social signals were drip feeded
- Approx 1000 google plus 1s per month on all the main urls of the website - around 75 urls (3000 google plus 1s in 3 months)
- Around 400 retweets were done
- Around 200 facebook shares were done
- The facebook fanpage's fans were increased - 6000 worldwide fans drip feeded.
- Every single day, a link from the website was posted on the facebook fanpage
Impact:
Although the site was getting good traffic, but the traffic had become stagnant since many months. Social signals brought in new life to the traffic on the website !
There has been a jump of almost 9000 + visitors per month for 2 months in a row now !
From 31,896 visits in March, the website got to 43,369 visits in May !
The jump is in the visits from search results.
This is just another case study (just like some others shared here) that reveals that - Social signals do work and can help any website, since google has been giving a lot of emphasis on these lately.
