- Dec 22, 2015
- Reaction score
My only concern with this proof is why does "After" have 1/10th the amount of impressions? It actually kinda looks like they lost most of their high volume keywords while using your service, and they were replaced with vastly inferior keywords that get a pithy fraction of the search volume .The latest tests that we have done demonstrate how Google reacts, in a very short amount of time to a very aggressive CTR improvement campaign, generated using 'Top of the Results'.
As you can see, the average position has been improved from 25.6 to 20.6, which is a 20% improvement in a matter of weeks.
That would explain why the IMPRESSIONS DROPPED 90% between the before and after (10X more traffic before versus after) it appeared as though organic keywords number increased (as I said just a lot of really low ball keywords versus probably lost some heavy hitters) all the traffic and impressions took a merciless beating that month. And as far as CTR it's a lot easier to get 19% CTR out of 1300 or 1900 views versus it would be out of over 100k, and higher ctrs an average position ranking really becomes a meaningless when you're talking about keywords that are worth noticeably less than the previous set of keywords, it's not a true Apples to apples comparison..
For that reason, CTR and average ranking position in this instance would be ultimately meaningless.. this is troubling to see this posted as a positive story on a thread that is intended to boost your high volume keywords inserts to make you higher and get you more impressions, your showcasing one where you get 90% less and calling that a victory!