Here's my content creation tech stack & process for cranking out high-quality content quickly - What are your favorite tools and processes?

X

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I'm always looking for new tools to improve my content marketing - I'm not a huge fan of staring at a blank page and trying to come up with full 500-2000+ word articles for my sites from scratch.

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I used to just go to Google and look at top competitors by typing "[niche] blog" and looking at articles they published for inspiration, doing a bit of keyword research, and then trying to slap together decent content to publish.

Over time I've evolved my writing to utilize a handful of tools that makes it much easier to write more engaging and comprehensive content, much more quickly.

Now my tools/process goes something like this:


1) Keyword Research - Ubersuggest & Keysearch

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I look for keyword and topic ideas by running a few seed keywords through Ubersuggest & Keysearch. I generally try to target low-mid competition keywords with 500+ searches/mo, but am happy to try and piece together a few lower-volume longtail keywords that combine to add up to decent monthly searches. I take all these search volumes with a grain of salt anyways, but they're a decent indicator of potential performance. I know Ahrefs is the king, but I don't really care about exact metrics anyways, and I use MorningScore for backlink analysis - they're amazing. So I don't really feel the need to justify Ahrefs pricing on top of my other subscriptions.

If I can't think of any good topics I'll go to Google, search for competitor blogs to get ideas for content, grab some seed keywords from there and start digging.


2) Content Brief / Outline - Postpace & MarketMuse

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I just started using Postpace & MarketMuse and have fallen in love with both. They work well together when utilized in a particular way:

Postpace

After I know what primary keywords I'm going to target (from Step 1), I fire up Postpace first and plug in my primary keyword.

It goes out and grabs the top 15 competitors for the keyword, and tells some important metrics such as average word count, keyword frequency, etc. It also creates outlines of each of the top-ranking articles to show you what topics are covered in the best-performing pieces.

The best part is its content brief editor. You can simply click each topic and it will add the content to a content brief/outline so you can figure out your topics and subtopics in the article.

MarketMuse

After I have my first round of content research and outlining done, I jump to MarketMuse and use the Research module to get more keyword ideas and variants. I plug in my primary keyword and it analyzes the top competitors to tell you what related keywords they're using, and variants of those keywords, along with frequencies.

I make note of the most relevant/useful related topics and variants and add them to the content brief to ensure I utilize these keywords/topics in the final result.

I then use the Compete module to get a bird's eye view of the top 20 competitors and a topical heatmap, which lets me get an idea of gaps in topical coverage. The more gaps I can fill, the more keywords I can rank for and the more authoritative and useful the article becomes.

I update the content brief in Postpace once again, rearrange everything, and finalize my outline for the article.


3) Content Writing - Headlime (with some assistance from Nichesss)

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I bought Headlime a while back when it first launched for a one-off price. It was originally just a nifty little headline creation tool where you could plug in your product, the pains it solves and its benefits, your target audience, etc. and it would create headline ideas based on their templates.

Over the past several months the developer has massively expanded the functionality and incorporated GPT-3, allowing Headlime to write unique headlines with AI. However, they've also added all kinds of features like AI-assisted blog posts, emails, facebook ads, landing pages, product descriptions, etc.

The module important during this phase of my process is the Blog module in Headlime which uses AI to write content**.

You simply tell it what you want your blog to be about (feed it a general blog headline that incorporates your keyword) and give it a sentence or two, and it will start cranking out some extremely well-written content. After it writes a paragraph or two it stops. You can then edit the content, delete things you don't want, add content in, and set up the next sentence or two with where you want the AI to go, then click generate again. It will build on the article a bit more using the content you've added. Then just rinse and repeat.

If I can't think of a good few sentences to write, I'll feed the content into a nifty tool called Nichesss (not a typo), which also uses GPT-3 to write some content. It has a "Blog Post Intro" module that spits out some helpful intro sentences for a topic, which I can then add to the content in Headlime to keep things moving along with minimal brainpower.

I reference the content outline from Postpace and add in phrases and sentences after each generation to have the AI write a paragraph or two based on that.

After all is said and done, I quickly polish the article, rearrange things a bit as needed, and consult the Postpace brief and MarketMuse to sprinkle in some keywords that the AI didn't use and manually write a bit more to help the flow and cover any topics the AI didn't quite nail. Once I'm happy, I'm ready to check the optimization.

**Unfortunately the AI content isn't included in my lifetime plan for Headlime, but I can buy one-off credits that don't expire to use as needed, and they're very reasonably priced (it usually only takes about $1 worth of credits to crank out a long, well-written article with minimal effort). For their monthly plans, they include a generous amount of recurring credits as well.


4) Content Optimization - MarketMuse

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Next I publish the article to my blog, as I need a URL to feed to MarketMuse's Optimize module. Once published I paste the primary keyword and the article URL into compete and let it run its analysis. It will return results showing me what topics the top competitors cover and how frequently these topics are mentioned, and how frequently my content mentions these same topics. It will make helpful suggestions such as "use this topic less," "you've covered/mentioned this topic the right amount of times," or "add this topic a few more times."

So I follow their guidelines to boost the overall content. The Optimize module has a few other nifty features, but that's the majority of how I use it.


5) Finalize the Published Article & Repeat

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Once the content has been checked and tweaked I save the updated content, add a few images from DepositPhotos, and finalize it so I can move on to the next.

I use the Pomodoro method to help me focus, and use brain.fm for background noise to help me focus.



NOTE: I am not affiliated with any of the above tools in any way, I just have quickly grown to love them. Also, at the time of writing this, I believe all the tools outlined above have lifetime deals (aside from Headlime), mostly on AppSumo. If you wind up purchasing MarketMuse, I highly suggest at least stacking 3 codes to unlock everything and have decent monthly limits. I also use a few of my own tools, but they aren't necessary to the core of my process - and I don't want to mention them as the purpose of this post is not to promote myself (please don't PM me asking about any as I won't respond - I apologize), but I want to find out:

What tools do you use? What process do you use to pump out as many high-quality articles as quickly as possible? I'm fairly happy with my tech stack, but I would love to find out about some other tools that I haven't seen or tried.
 
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Amazonian

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Throw SurferSEO in the mix, and you'll be gold. MarketMuse helps you create expert-level content (something that can boost your authority), but SurferSEO helps you dominate the SERPs. Together, they form a recipe for success (and by success, I mean ranking).

PS: I used to use Frase instead of Postpace (pretty sure they both do the same thing). That said, many articles still require manual research as that's the best way to get things right.
 

RealDaddy

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Great post @X
Some really neat tools shared here.

I actually need to learn from you about how to write a thread on BHW.
I always over-use colors :)

(it usually only takes about $1 worth of credits to crank out a long, well-written article with minimal effort). For their monthly plans, they include a generous amount of recurring credits as well.
BTW, I can't see an option on Postpace for the content writing AI aka which cranks out a long, well-written article with minimal effort. Is that feature still available?
 

X

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Throw SurferSEO in the mix, and you'll be gold. MarketMuse helps you create expert-level content (something that can boost your authority), but SurferSEO helps you dominate the SERPs. Together, they form a recipe for success (and by success, I mean ranking).

PS: I used to use Frase instead of Postpace (pretty sure they both do the same thing). That said, many articles still require manual research as that's the best way to get things right.

Thanks for the feedback! I've been meaning to give SurferSEO more of a shot since it's universally loved, and just hadn't gotten around to it - but you're right, I need to mess with it for further improved content... I appreciate it!

And I tried Frase as well - I didn't love it, but it was decent. Same with Blogely which kind of has similar features. However, I've found that Postpace excels at content briefs more than Frase (I'm sure MarketMuse would be better with their AI briefs but the cost per credit for those is outlandish to me) - but I agree, manual research definitely helps.

Great post @X
Some really neat tools shared here.

I actually need to learn from you about how to write a thread on BHW.
I always over-use colors :)


BTW, I can't see an option on Postpace for the content writing AI aka which cranks out a long, well-written article with minimal effort. Is that feature still available?

Thanks for the kind words, glad you enjoyed the post!

I apologize for the confusion, the content writing AI is with Headlime - I updated the OP to make that clearer... Postpace is just to figure out what all I need to feed to the AI :)
 

X

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Throw SurferSEO in the mix, and you'll be gold. MarketMuse helps you create expert-level content (something that can boost your authority), but SurferSEO helps you dominate the SERPs. Together, they form a recipe for success (and by success, I mean ranking).

PS: I used to use Frase instead of Postpace (pretty sure they both do the same thing). That said, many articles still require manual research as that's the best way to get things right.

I've been looking more at SurferSEO and was wondering: where do you use SurferSEO in your content creation process? Using its keyword research at the beginning, and optimizing at the end? Or are there other parts that it is handy, like content creation itself? I know it does a lot of other stuff too, but I'm mostly interested in the optimized content aspect (for this discussion, at least).
 

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Wow, this is an eye-opener for me. I have been doing all my research manually for years now. KW research, Writing, proofreading, and publishing (All manually). But I will give this a shot and see how it beats a manual research and writing.
Thanks again for the tips.
 

RealDaddy

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@X I am giving you a thread idea here.
Why not try doing an IM Journey where you will use your question finder software + your content creation process to build a niche site?
Just saying :)
BTW, I would love to see if this can be done, in an efficient way.

Cheers
 
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HustleTong

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Great list of tools
I use Wordcounter instead of a word file. It automatically saves changes as drafts and has some really handy stuff like KW density checker.
GKP & manual search is my last resort when it comes down to kw research.
 

IM Rider

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I've been looking more at SurferSEO and was wondering: where do you use SurferSEO in your content creation process? Using its keyword research at the beginning, and optimizing at the end? Or are there other parts that it is handy, like content creation itself? I know it does a lot of other stuff too, but I'm mostly interested in the optimized content aspect (for this discussion, at least).
You can user seosurfer to write the content, it has "live" content editor. So you use it instead of wordpress editor or ms word. You can sigh up for free trial and take it for spin.
By the way great share.
I have been building my own content stack , I am sure lot of them here have there own.
Are you able to rank for the keywords you are targeting ? I will love to have an insight on for the final result.
How much have you spend in your content creation stack?
 
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X

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Wow, this is an eye-opener for me. I have been doing all my research manually for years now. KW research, Writing, proofreading, and publishing (All manually). But I will give this a shot and see how it beats a manual research and writing.
Thanks again for the tips.

No problem, glad to help - let me know if you find any other tools to incorporate!

@X I am giving you a thread idea here.
Why not try doing an IM Journey where you will use your question finder software + your content creation process to build a niche site?
Just saying :)
BTW, I would love to see if this can be done, in an efficient way.

Cheers

Thanks for the idea! I had thought about doing something like that, but unfortunately it would probably seem disingenuous and as a ploy to market my software so I think I'm going to avoid that. I might still do a journey for similar with a new site, but wouldn't mention my software. Thanks for the suggestion!

Great list of tools
I use Wordcounter instead of a word file. It automatically saves changes as drafts and has some really handy stuff like KW density checker.
GKP & manual search is my last resort when it comes down to kw research.

Thanks, I will try it out - it does look handy! I appreciate the input.

You can user seosurfer to write the content, it has "live" content editor. So you use it instead of wordpress editor or ms word. You can sigh up for free trial and take it for spin.
By the way great share.
I have been building my own content stack , I am sure lot of them here have there own.
Are you able to rank for the keywords you are targeting ? I will love to have an insight on for the final result.
How much have you spend in your content creation stack?

Thanks, I do most of my content creation in Headlime since I use about 60-70% AI, but I do add in more after finished so I'll try to throw it in Surfer and see how well it works as I add more to the article and tweak it - I appreciate the suggestion!

My current stack is fairly new as I'm always trying new tools and tweaking strategy, etc., but I have several older sites with some authority and tend to shoot for fairly easy keywords so ranking isn't much of an issue - it's more about how quickly I can crank out new content, and my current stack has made me much more productive.

I can't tell you how much I've spent total on tools as I've bought some and replaced them for others over time, but my current stack cost (these numbers are slightly rounded, but pretty accurate give or take a few bucks):

Ubersuggest - $130
Keysearch - $130
Postpace - $60
MarketMuse - $210
Headlime - $70
Nichesss - $60

Total: $660 - plus a dollar or two per article for AI credits

If figure out a way to incorporate Blogely and Frase (since I've already bought both) it'll be closer to $800 for the stack - and I might throw another $60 and another $70 at Postpace and MarketMuse to up the monthly limits. Might seem steep, but the cost of decent articles is $10-15 (and can go way higher), so 66-80+ articles and its paid for itself, which its already done lol.
 

X

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Don't you think that MarketMuse is over-priced?
BTW, What's the average price that you get 1k words produced for?
For their normal pricing, yes (for individuals, for businesses it's considered a market leader) - but a one-off fee of $210 on appsumo is an insane deal. As for the per 1k, I usually write about 200 words of it myself to guide Headlime's AI, it ranges from about 80c to $1.50 depending on if I need to delete some less relevant generated content. Hope that helps, let me know if you have any other questions!
 
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Now THIS is what I call a system.

Thanks man.

Been using Headlime for one-liners & Frase for content briefs.

Going to try & put this one in place.
 
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X

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Now THIS is what I call a system.

Thanks man.

Been using Headlime for one-liners & Frase for content briefs.

Going to try & put this one in place.
Awesome, glad you enjoyed! I hope it helps you with your content - if you wind up coming up with any tweaks or ideas please don't hesitate to share!
 

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Update: I grabbed a copy of Writesonic on Appsumo as I had heard good things about them when they were called Magicflow - they have several interesting features that don't use AI credits at all, and they have some promising features that do use credits. Once they add their blog post functionality and discuss credit costs per blog post (and allow stacking) I may heavily incorporate them into my process. Still digging in with them and will update once I can tell - but Writesonic looks like it could fit into any content creation stack.
 

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Update: I grabbed a copy of Writesonic on Appsumo as I had heard good things about them when they were called Magicflow - they have several interesting features that don't use AI credits at all, and they have some promising features that do use credits. Once they add their blog post functionality and discuss credit costs per blog post (and allow stacking) I may heavily incorporate them into my process. Still digging in with them and will update once I can tell - but Writesonic looks like it could fit into any content creation stack.
I also noticed this deal. Look forward to your review!
 
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X

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I also noticed this deal. Look forward to your review!
So far I'm very impressed with the output. The listicle and topic generators seem kind of silly but those are a minor feature. Probably wont be using it for much brainstorming but the content it actually generates in the modules is very impressive - it looks like a higher quality GPT-3 level than nichesss. The blog content feature may be a game changer when they release it, I'm excited to check it out. Will update when I do a bit more research - but can tell it's easily already worth the price as of now, highly recommended to grab a code and try it out (can always refund).
 

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Great share, thanks.
I actually use Ai generated content for guest posts, social media, etc. Actually, my stack consists of MarketMuse, Nichesss, Labrika, and Google Docs. I am looking to replace this latter with a good tool that will make things easier, as I missed on Frase deal, I am now looking at Blogely, which seems the closest to Frase, also considering PostPace, can you please recommend any of these based on your past experience? All the reviews on AS and Facebook groups are confusing, and the tools are close to each other in terms of quality. I also heard that Blogely will add GPT-3 powered credits-based module for blog posts by March which will be a great addition. Writesonic and copysmith are also good considerations. What do you think?
 

X

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Great share, thanks.
I actually use Ai generated content for guest posts, social media, etc. Actually, my stack consists of MarketMuse, Nichesss, Labrika, and Google Docs. I am looking to replace this latter with a good tool that will make things easier, as I missed on Frase deal, I am now looking at Blogely, which seems the closest to Frase, also considering PostPace, can you please recommend any of these based on your past experience? All the reviews on AS and Facebook groups are confusing, and the tools are close to each other in terms of quality. I also heard that Blogely will add GPT-3 powered credits-based module for blog posts by March which will be a great addition. Writesonic and copysmith are also good considerations. What do you think?

That's a solid stack, I was eyeing Labrika but hadn't pulled the trigger on buying - how does it fit into your process?

I'm not a huge fan of Blogely, but if they add GPT-3 and provide decent credit usage for lifetime holders I may use it more. I was also looking at picking up Frase lifetime on the black market, but I can't decide if I need it because I have Postpace. I haven't used Frase so I can't vouch for how well it works, but I've seen several people who have tried both and said Postpace is leaps and bounds better for content outlining/briefing, and they're supposed to be releasing a content editor soon as well so I'm looking forward to that.

Copysmith is decent, but I think Writesonic is better in terms of output quality - plus their limits are more generous for lifetime deals. I'm still waiting to see how many credits full blog posts will cost and waiting for stacking before I burn through too many credits messing around (as they're supposed to be releasing soon - if they haven't released it by the time the credits will renew I'm going to dive in and wait for the refresh). I'm also considering using Writesonics article summary feature once a week or so to summarize 5 or so blog posts from other websites and use it as curation to beef up my sites' overall content, and use one of the tools paragraph generators to generate an intro and outro paragraph.
 

becks14

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That's a solid stack, I was eyeing Labrika but hadn't pulled the trigger on buying - how does it fit into your process?

I'm not a huge fan of Blogely, but if they add GPT-3 and provide decent credit usage for lifetime holders I may use it more. I was also looking at picking up Frase lifetime on the black market, but I can't decide if I need it because I have Postpace. I haven't used Frase so I can't vouch for how well it works, but I've seen several people who have tried both and said Postpace is leaps and bounds better for content outlining/briefing, and they're supposed to be releasing a content editor soon as well so I'm looking forward to that.

Copysmith is decent, but I think Writesonic is better in terms of output quality - plus their limits are more generous for lifetime deals. I'm still waiting to see how many credits full blog posts will cost and waiting for stacking before I burn through too many credits messing around (as they're supposed to be releasing soon - if they haven't released it by the time the credits will renew I'm going to dive in and wait for the refresh). I'm also considering using Writesonics article summary feature once a week or so to summarize 5 or so blog posts from other websites and use it as curation to beef up my sites' overall content, and use one of the tools paragraph generators to generate an intro and outro paragraph.

I think MarketMuse pretty covers what Frase can do right? Probably even does a much better job.

The only thing I heard people rate Frase higher than MarketMuse is its ability to find the questions related to the keyword. Not sure though as I have never used Frase
 
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