How do I market an online game app with over a million downloads?

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I have an online game app (iOS, Android) that has achieved over a million downloads during lifetime (about 8 years), so obviously it isn't a complete fail and is liked by many people, however, I'm struggling to bring it to next level in terms of marketing.

I've noticed success with iAds as I manage to get downloads for less than my Income Per User, but I want to expand to Facebook ads, Instagram ads, Twitter ads, etc...

Here is the problem - I have no idea how and what are best avenues for marketing apps via CPC, PPI, PPC campaigns and so on... are there any good guides or tips?

Is it even worth trying Facebook ads if my income per user is under 1$? Which means I need expense per install under 0.20$. This isn't really an app in an overly competitive niche, but still... any tips on paid app marketing would be greatly appreciated.
 

hardik9099

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The app is already 8 years old. so first of all if it is not upto current optimized apps like UI and other stuff, update your app to modern UI. You mentioned iAds. means Apple app store ads ?

App have lots of installs so you earned enough to start try n error on every marketing platform. Try google ads ( universal install campaigns) , fb is also good for marketing and you can achieve that 0.2$ per install cost target in these both platform if you have ad copies. Hire a professional graphics designer or animation maker and create highly converting ads. create 20-30 placements and check which is working best.!
 
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The app is already 8 years old. so first of all if it is not upto current optimized apps like UI and other stuff, update your app to modern UI. You mentioned iAds. means Apple app store ads ?

App have lots of installs so you earned enough to start try n error on every marketing platform. Try google ads ( universal install campaigns) , fb is also good for marketing and you can achieve that 0.2$ per install cost target in these both platform if you have ad copies. Hire a professional graphics designer or animation maker and create highly converting ads. create 20-30 placements and check which is working best.!
WRONG. It is updated and keeps getting update once in 2-3 months or so. It is actual.

"You mentioned iAds. means Apple app store ads ?"
YES, Apple iAds.

I think you need to make new apps. Make some alteration or add on the old app, than release it as new app. it is easier to have 10 app, than make 1 master piece app, with hundreds million download.
I asked how to market an app not if I need to make new ads. If you can't answer question, don't post. And no, it is not easier to have 10 apps, because if they are variation they will be competing with each other.
 
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Not really an answer but a question.

Were those 1M installs completely organic?

How many DAU's/MAU's do you have?
 
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Not really an answer but a question.

Were those 1M installs completely organic?

How many DAU's/MAU's do you have?
Yes, organic.

I don't know about DAU/MAU, iTunesConnect and Google Play doesn't show that metric, where do I find it?
 

Spekky

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Your best advertisement is users who are positive about your app. Yo could set up a campaign that will reward an existing user if he introduces a new user. Of course you have to look carefully at which criteria you attach to this. But this campaign is very low cost.

In addition, I am very curious about your app, can you maybe send me a PM about this?
 
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Your best advertisement is users who are positive about your app. Yo could set up a campaign that will reward an existing user if he introduces a new user. Of course you have to look carefully at which criteria you attach to this. But this campaign is very low cost.

In addition, I am very curious about your app, can you maybe send me a PM about this?
I already have that, it doesn't work. I need to know which ad networks to use for pay per click / pay per install ads.

I wanted to use Google Ads, but they don't allow me to target iPads only which is my most profitable user group.
 
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