How to advertise a website for selling services (Asking for help)

Hello guys.
I finished building my website few months ago where I provide services for book authors.
I have some previous experiences in Facebook ads, I had a one product Shopify store, I used Facebook ads.. the sales were just great, I made about 27k usd in one month the profit was 6k usd.
I tried the same strategies on Facebook ads for my new website. I got only few visitors they spend few seconds on my website then they end session without any actions.
I tried google ads and I thought it will be better than Facebook but it seems lot of people visit my website just by accident clicks on ads and that costs me lot .. until now Facebook was better even without any sales or contact us action..

I was thinking about another strategies like:
- Contact authors on Instagram: not good results but I got few followers. only one of them said she may works with us in the future.
- Tried to find some author's emails and send them messages: no results so far.

- Still thinking about contact influencers on Instagram and pay them for a promotional post.
- I don't know if possible to list my website on Clickbank so other people can find client for me then they get a commission.
- And finally I'm thinking about finding a good marketer maybe here on blackhatworld to help me get new clients. I will pay for each client I get.

any suggestions please ?
Sincerely

How about LinkedIn & Sales Navigator?

I'm not really sure about the nature of the service you're selling but one other thing you might try is, spinning your service to a broader audience like copywriters, script & screen writers etc.. ?

Where would your clients "hang out" online?

TasDePixels said:

How about LinkedIn & Sales Navigator?

I'm not really sure about the nature of the service you're selling but one other thing you might try is, spinning your service to a broader audience like copywriters, script & screen writers etc.. ?

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Basically when authors finished writing of their book they will need to format it so they can print or publish
it on amazon KDP for example. they will need also to design the book cover but I tried to avoid advertising this service because of high competition.
so I format books (paperback, eBooks, Hardcover). I help upload and publish on POD platforms (Amazon kdp, IngramSpark, Lulu...)
Actually on Facebook ads I did about 5 ad-sets: so I targeted a broader audience. Creative writing was one of them.

paydette said:

Where would your clients "hang out" online?

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Maybe on good reads, on amazon kdp community, they have own websites (not hard to find their emails), on Instagram, lot of groups on FB. and more ...

A lot of the people I work with always report success with Bing Ads. More than 10 different people have claimed a more mature audience, and usually better ROI was reported.

tarikrouss said:

Maybe on good reads, on amazon kdp community, they have own websites (not hard to find their emails), on Instagram, lot of groups on FB. and more ...

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What are your services? Basically "do your services for yourself " then do video walk through and post all over the place. Hard to advice when we don't know exactly what you do.

paydette said:

What are your services? Basically "do your services for yourself " then do video walk through and post all over the place. Hard to advice when we don't know exactly what you do.

Click to expand...

Actually I replied to TasDePixels's comment with what I'm doing, can you check ?

Alexion said:

A lot of the people I work with always report success with Bing Ads. More than 10 different people have claimed a more mature audience, and usually better ROI was reported.

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I wanted to try this as well, I don't know so much about their ads platform I will search on it.