I need some offline marketing ideas to get in front of local business owners

davids355

Super Moderator
Staff member
Moderator
Jr. VIP
Joined
Apr 25, 2011
Messages
18,306
Reaction score
23,862
Website
www.blackhatworld.com
I need to get in front of local business owners in order to promote my IT Support business.

The target is small to medium sized companies with 5-50 employees and within the local area (30 miles radius).

There are certain types of businesses that I need to target - typically office-based with a reasonable staff force.

The problem is the decision makers in these companies tend to be hard to get to by phone.

I want some ideas on how best to contact them, maybe something a little bit “out of the box” in order to get noticed. But I don’t want to come across as spammy because it’s a small town and everyone knows someone who knows you, if you know what I mean.

Also, I am trying to position myself as a high-end service and potential clients are very valuable to me in terms of lifetime value, so I want to give a high quality impression from the outset.

My initial thought is a high quality leaflet or brochure delivered by post, but I just need some ideas on how to make it as high quality as possible so it doesn’t get opened and thrown in the bin.
 

RoiBox

Jr. Executive VIP
Jr. VIP
Joined
Apr 4, 2009
Messages
5,341
Reaction score
15,686
Website
WpSpeedOptimisation.com
Send them a lovely, long-lasting flower for their office with a note on how long that flower lives and how long a partnership with you will be beneficial to them. That will guaranteed get their eyes open. It costs a bit more than just a pamphlet, but it will get you noticed. The weirder flower, the better.

This is old-school, but should work today to if executed right.
 

Setox

Supreme Member
Joined
Apr 30, 2015
Messages
1,270
Reaction score
1,573
Enveloppes with dice in it ?! I believe it's an old method shared here in BHW.
Otherwise, I say cold visits.
 

anafsp1

Junior Member
Joined
Dec 18, 2013
Messages
175
Reaction score
66
Can be complex, but look for other services they use often and need- office suplements (papper, clips, etc), accountants, etc. Try to partner with those to also sell your product. Easier if we are talking of freelancers/ small company of accountants or salesman. Offer them a % of any sale.
 

4ry4n

Power Member
Joined
Dec 25, 2021
Messages
640
Reaction score
438
But I don’t want to come across as spammy
I think good sales people are spammy. Constant follow ups have proven to elevate sales.
Also, I am trying to position myself as a high-end service
sounds like a hard starting point.
My initial thought is a high quality leaflet or brochure delivered by post
Pretty good idea after an initial call to ask if you can send the brochure and a short vocal introduction. Later you can follow up if they received it and what they think of it. A good way to keep the convo going. Well thought.
but I just need some ideas on how to make it as high quality as possible so it doesn’t get opened and thrown in the bin.
I worked for this one firm that had outsourced printing to a different country because of a special paper type they used which gave it a luxurious satin finish. What I am trying to say is the material is very very important. The risk of it being thrown out without reading is something that you have to take and happens quite often, I would even say the majority of times.

I suggest eye to eye meetings as the potential clients all are all close to you. Try to win them over by finding people that are in your mutual circles. it will be hard to impress high end firms if you do not seem high end. Use social media specially LinkedIn to figure who you should impress. There is so much one can do, these were just on top of my mind.
 

kimy

Jr. VIP
Jr. VIP
Joined
Feb 18, 2018
Messages
647
Reaction score
459
Website
coinpaprika.com
I need to get in front of local business owners in order to promote my IT Support business.

The target is small to medium sized companies with 5-50 employees and within the local area (30 miles radius).

There are certain types of businesses that I need to target - typically office-based with a reasonable staff force.

The problem is the decision makers in these companies tend to be hard to get to by phone.

I want some ideas on how best to contact them, maybe something a little bit “out of the box” in order to get noticed. But I don’t want to come across as spammy because it’s a small town and everyone knows someone who knows you, if you know what I mean.

Also, I am trying to position myself as a high-end service and potential clients are very valuable to me in terms of lifetime value, so I want to give a high quality impression from the outset.

My initial thought is a high quality leaflet or brochure delivered by post, but I just need some ideas on how to make it as high quality as possible so it doesn’t get opened and thrown in the bin.

Hi know what you mean, I've been doing that for quite a while and of course it depends on the service you'll provide.

If I was in the IT I would make a research on the target business and provide them with useful information on how they are doing atm and the potential they have to do even better if they would implement some changes and innovations.
You would explain the benefits and cons of each aspect and at the end you propose your work.

If you don't have any clients atm you will grant them a huge discount so you can get started and use them as a reference for proposal to other business. Once you have enough clients you'll start working just by word of mouth but the beginning is the hardest.
I know that, I've been there many times.

Regarding how to start, how to get the first contact, again this depends on the type of service you provide and where you are located.
Some country react better on cold calling than others. Some people don't act well if you knock to their business door trying to sell a product, some don't mind.
I would try several techniques and see how they reacts.
You can also pay someone to deliver leaflets with something attracting that stand out from your competitors.
But my main idea is to approach them as some one who has something to offer for free, a consult, a research whatever you could give them for free and then if you are able to conquer their trust and respect you make an offer of your products.
 

OrganicBriefcase

Junior Member
Joined
Jul 31, 2020
Messages
118
Reaction score
100
Send them a lovely, long-lasting flower for their office with a note on how long that flower lives and how long a partnership with you will be beneficial to them. That will guaranteed get their eyes open. It costs a bit more than just a pamphlet, but it will get you noticed. The weirder flower, the better.

This is old-school, but should work today to if executed right.
This is an awesome idea! Flowers are usually displayed, and are a stark reminder of the person who gifted them. If you can afford it, this is a great way to get your foot on the door.

If you want to try something more casual and inexpensive, you can subscribe to RocketReach (they have five free lead contacts for you to test out if it works for the ones you're looking for), get your decision makers' phone numbers, and give them a friendly call. Introduce yourself, apologize for taking their time, and give them your offering. Since it's a small town, perhaps a bit of small talk about the town's goings before getting to business to create some trust can get you far.
 
Top