keyword planner says competition is low but still high CPC

MIRANTHA · Jan 24, 2022

Hi.

I'm new to google ads
i published search ad on google yesterday and found keyword with 1-100 with low advertising competition
so for a test i published a ad with exact match of that keyword and today i got 2 clicks but cpc was more than $2!!
I added daily budget for $5 as a test

How did that happen. I thought low competition means low cpc
How to get low cpc.
do i need to target more broad keywords or is there something i missed?

Thanks

MIRANTHA · Jan 24, 2022

anyone?

Trust WorkShop · Jan 24, 2022

The keyword planner tool is never totally accurate, it just provides estimates. I am assuming you are referring to a search campaign in Google Ads. To get low CPC, basically, your landing page, your campaign's keywords, ad headlines and ad texts must all be extremely closely related to one another.
Example, if you are advertising cakes, then your landing page must be precisely about cakes, your keywords must be very precisely about cakes not even about pastries (do that in another ad group) and your ad headlines and ad texts must all be very precisely about cakes.
Set a maximum CPC in the budget settings (that depends on the keywords ot rather niche being targetted).
By the way, you mentioned that you are new to Google Ads. In the beginning you may spend a bit more than expected until you get a good idea about it. Google Ads is an awesome traffic source, so do not give up and all the best.

MIRANTHA · Jan 24, 2022

Raj Kesu said:
The keyword planner tool is never totally accurate, it just provides estimates. I am assuming you are referring to a search campaign in Google Ads. To get low CPC, basically, your landing page, your campaign's keywords, ad headlines and ad texts must all be extremely closely related to one another.
Example, if you are advertising cakes, then your landing page must be precisely about cakes, your keywords must be very precisely about cakes not even about pastries (do that in another ad group) and your ad headlines and ad texts must all be very precisely about cakes.
Set a maximum CPC in the budget settings (that depends on the keywords ot rather niche being targetted).
By the way, you mentioned that you are new to Google Ads. In the beginning you may spend a bit more than expected until you get a good idea about it. Google Ads is an awesome traffic source, so do not give up and all the best.

Hey..thank you for the reply..
so i thought like this
i gave $5 for google to spend in a day with low competition exact match keyword..because of the low volume there is not much clicks for that kw and google tried to cover $5 from asap..hmm

Trust WorkShop · Jan 24, 2022

@MIRANTHA (Welcome) : If you do not set a maximum CPC in your campaign's settings, the CPCs will be higher than expected and will eat your daily budget.

MIRANTHA · Jan 24, 2022

Raj Kesu said:
@MIRANTHA (Welcome) : If you do not set a maximum CPC in your campaign's settings, the CPCs will be higher than expected and will eat your daily budget.

Gotcha..thanks

keyword planner says competition is low but still high CPC

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