Snapchat Shares New Insights into Emerging Consumer Trends, Including AR, Digital Discovery and More

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A new article on Social Media Today reports that Snapchat has just published a new report on emerging consumer shopping trends and how newer technologies, like social connectivity and AR, are increasingly influencing shopping behaviours.
This is a new 26-page report, conducted in partnership with Foresight Factory, and incorporates responses from 20,000 consumers across 12 global markets, including 2,506 US respondents. Snapchat has posted two versions of the report, a global perspective and a US-only edition.
  • Advanced technology can help drive foot traffic: 35% of US consumers would go out of their way to visit a store if it had interactive virtual services such as a smart mirror that allowed them to try on clothes or makeup.
  • The AR opportunity: Foresight Factory's research predicts that in 2025 we will see a 37% increase in the proportion of US Gen Z shoppers who use AR before buying a product. Already, 62% of US consumers who have used AR when shopping claim that it encouraged them to make a purchase. And 2 in 5 US shoppers expect AR to be available now when they're shopping for at least one of the following categories: clothes, beauty, furniture, luxury and cars.
  • The online shopping surge is poised to continue: Now that new eCommerce behaviors have been mastered by many, 24% of US shoppers indicate that they will shop online even more in the year ahead compared to the last 12 months, double the 12% who say they will shop online less post-pandemic. 44% of US millennials say they already plan to do the majority of their clothes shopping online in the next 12 months, and 49% of US Snapchatters say the same.
  • Whether in-store or online, a phone is a shopper's best friend: Over 40% of US shoppers say they use their phone in-store to compare prices and look for product reviews and other information. 44% of shoppers say they would never go shopping without their phone, rising to 63% among millennials.
 
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