Tips on doing eccommerce SEO when you have A LOT of products

Jabbz18 · Aug 4, 2022

Hi all,
Doing SEO currently on an eCommerce site and have managed to hit some decent keywords, the issue is it's a MASSIVE niche with Thousands of products. I've done bulk writing of meta titles and descriptions using tags to start with. However, in the long run, I need everything to be unique and separate.
Has anyone here had to do something like this before and have you got any tips on how I can optimize this type of site?

jacksi · Aug 5, 2022

I find it way easier and more effective to bucket products with specific category landing pages (not-displayed in user main menu to keep UX clean)

ie, i've got 5000 red t shirts - i'd bucket them into 'types' and create specific selling pages for them and categorise them under multiple pages
red v neck shirt
red crew neck shit
red short sleeve shirt
red long sleeve shirt etc

I find it very difficult and un-economical to have a team manage SEO on 5000 products rather than 50 category pages. You also end up cannibalising the shit out of your own pages if you have thousands of slight variations.

Jabbz18 · Aug 5, 2022

jacksi said:
I find it way easier and more effective to bucket products with specific category landing pages (not-displayed in user main menu to keep UX clean)

ie, i've got 5000 red t shirts - i'd bucket them into 'types' and create specific selling pages for them and categorise them under multiple pages
red v neck shirt
red crew neck shit
red short sleeve shirt
red long sleeve shirt etc

I find it very difficult and un-economical to have a team manage SEO on 5000 products rather than 50 category pages. You also end up cannibalising the shit out of your own pages if you have thousands of slight variations.

Cheers mate, brilliant advice

Tips on doing eccommerce SEO when you have A LOT of products

Jabbz18

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